Reaping the Benefits of a Culture Shift & Platform Upgrade

UPDATE: Note since the original article ran in June, three additional agents have been hired, including Office Associate Dominic Borrecco in Roseville, Office Associate Matt Dumanovsky in San Francisco, and Industrial Associate Keith Serne in Walnut Creek.

If as they say, “the proof is in the pudding,” then 2019 is proving that TRI Commercial is on the right track. It’s been a banner year so far, with the addition of 20 new agents, including several notable industry veterans. Edward F. Del Beccaro and Ed Benoit, TRI regional managers in the East Bay and Sacramento/Roseville respectively, say the company is focusing on key hires and empowering existing talent companywide — an effort that’s yielding quantifiable results.

“We offer competitive splits, exceptional support services and a sophisticated platform. Brokers are quickly noticing that TRI is a great place to pursue their business goals,” said Benoit. Over the last couple of years, TRI leadership has invested in a C-level effort to create a more sophisticated brokerage platform. The company developed a strategic plan in early 2018 to enhance its deep local roots by leaning into our strengths and capitalizing on the company’s unique capabilities.

The concept is deceptively simple – put agents in the driver’s seat and equip them to succeed. We empower brokers to be agile, independent and collaborative. It’s a uniquely entrepreneurial approach we’ve refined over more than four decades as one of Northern California’s top independent commercial real estate companies.

In Walnut Creek, the robust growth quickly exceeded the capacity of their existing office space. To accommodate the influx of new brokers, they recently moved into a beautifully appointed new suite of offices and collaborative workspaces there. “When we host our grand opening this summer, we’ll celebrate not only our new space, but also the tremendous vision and diligence of our team as they elevate TRI to new levels of success,” said Edward F. Del Beccaro, TRI executive vice president and East Bay regional director.

Del Beccaro, who’s leading the charge in the East Bay, recruited some well-known faces in the brokerage community. Most recently, Senior Directors Robin Newton and Patric Davis joined the firm from Colliers International in Pleasanton. Newton and Davis each have more than 30 years of retail experience representing landlords, tenants, and investors. Managing Directors Sonny O’Drobinak and John Sechser joined late last year, and Senior Director Marilyn Hansen moved to the firm last month.

In Roseville/Sacramento, Benoit and recently promoted Brokerage Manager Cole Sweatt welcomed veteran brokers Bryan Wirt as senior director of retail, and Rodney Ballinger as vice president of multifamily investments, among the year’s bumper crop of new agents.

Rounding out the team of new recruits in Roseville/Sacramento are retail associate’s John Hynes and Kannon Kuhn, land and investments associate Abdul Ejaz, investment advisor Steve Lefler, senior industrial associate Ross Relles, land and investments associate Ben Goldman and in Walnut Creek, Senior Director Matt Hatfield, senior associates Kate Wright and Paul O’Drobinak and associates Jaimi Trunick, Ron Willet, Clayton Temple, and Ted Bard.