Insights

Ghost Kitchen Operator Rolls Out in Oakland Market

Multi-menu Delivery Platform Moves Into Fruitvale

(May 28, 2021 – OAKLAND, CA) –

 

Last week, REEF Technologies (www.reeftechnology.com) signed a lease for a vacant parking lot 1 block north of Fruitvale BART in Oakland – their first operation Oakland. Delivery-based food service retail appears to no longer be a trend, and Miami-based REEF Technologies is one of the businesses betting on it. The company connects major and minor brands to new markets they don’t currently exist in – and allows them to set up a ‘Ghost Kitchen’ where they can duplicate the restaurant’s menu, but not accept walk-up customers.

 

The first foray into Oakland is at 1242 35^th Avenue, a previously underused ±13,000 SF gated lot along International Boulevard. Five businesses have already set up on site out of this location. Jack in the Box, which made headlines earlier this month when they formed a major partnership with REEF Technologies. “It’s great to see this section already in action – what was once a paved lot is now home to a lively collection of businesses, big and small,” said John Dunning, the broker who represented both sides of the license agreement.

 

“The way we connect and do business with  one another has changed, it only makes sense that we would also think creatively about the future of how we use real estate.” Dunning also divulged that a small grocery operator had partnered with REEF to do some delivery items off of the lot, as well as Carbon Health (www.carbonhealth.com), who perform some basic medical services, such as rapid Covid testing.